Why we’re excited about single device polls


Today we’re really happy to be able to show you single device polls. This means you can use doopoll in more places than ever.

Up until recently, we’ve been offering one vote per device. The reasons for doing that are simple: because we know that anonymity is important to people, we don’t ask for any information about who’s taking a poll.

Group of young people using tablet
Finished a consultation? Pass a tablet around and learn how you can improve!

That’s great, but sometimes, you need to get the poll to people without asking anything from them. And sometimes you might care less about the anonymity because you know that you’ll get a whole load of responses – anonymity comes from the mass of information.

Well, good news for you: now Enterprise customers of doopoll can accept more than one response per device.

That means you can:

  • Collect customer feedback on tablets as customers leave your premises
  • Go door to door conducting a poll
  • Gather honest opinions at a trade stand or at an exhibition
  • Get feedback from customers at the point of purchase
  • Loads more things – your imagination is endless (but we’re happy to help you brainstorm)

Coupled with that, we’ll be adding loads more benefits for users in the next few months that will help you to surface more information to facilitate better decision making.

Interested in finding out more about our enterprise accounts? Drop me a message: steve@doopoll.co

Preview your polls


Previewing your polls is important. Have you spelt everything right? Are the questions worded properly? Until now, you had to answer your own poll to do this, but what about the results?

To help you review your polls. we’ve added Poll Preview to doopoll which allows you preview a poll (ahem) without affecting the live results. Just click ‘Preview’ in the sidebar and you can review your poll. If you want to return to the beginning, just hit Reset Preview!

Poll Preview

Need inspiration? Want to save time? Start with a template!


We’ve made it even easier to get started with doopoll! When you create a new poll you now have the option to start from one of our templates. We’ll be adding more in the future. If you have an idea for a useful template, let us know!

Poll templates

Our shiny new editor!


Creating polls just got easier! Last Monday we shipped a huge update we’ve been working on. It includes a few different features that we’ll share over the next few days, but today we’ll take a look at the centre piece. Our shiny new editor…

New doopoll editor

We want to make sure our editor is the same great experience on mobile as it is on desktop, and so we redesigned and rebuilt it from scratch, starting with small screens. You’ll now find it much easier to poll on the go, or make questions live quickly at your next event.

A feature that is often requested has made it into this update. The ability to let a respondent choose more than one option on a multiple choice question. So you can now ask ‘Select all of the items you’ve purchased’, or ‘Which team members are going unrecognised?’

Question Options

Did you know that the order your options are listed in can affect the results? Respondents can favour the top option without realising it. To overcome this, you can now choose to list the question options in a random order each time a respondent sees them which helps you get even better data.

You might have noticed that our question types have changed too. We’ve renamed them to make them clearer to new users of doopoll. Spectrum has become ‘Single Slider’ and Budget is now ‘Multi-Slider’. You also now pick your question type after you write your question, which means you’ll have a better idea of which type you’ll need.

Question types

We hope you love your new editor, and find it even easier to create polls that help you make better decisions. Got any comments? We’re always there behind the speech bubble in the app!

Sharing is caring


Until you start getting responses, your poll can’t be useful. We’ve just made it easier to share your poll with your audience!

Poll header

Click the new ‘Share’ button in the poll header, or on your poll feed and you’ll be greeted with your poll link ready to copy, and links to share with your networks.

Share your poll

Remember, you can change your short url in poll settings. Happy sharing!

Curious about doopoll? Join our webinar!


We take our customers’ success seriously. We want every one of our users to make better decisions using our platform, and we’re here to help every step of the way.

Each week moving forward, doopoll will hold a webinar for anyone to attend. Log on to learn:

  • about what we do and how we do it
  • find out if doopoll is right for your business
  • learn about additional benefits
  • how to improve your decision making process

The webinar will take place each Tuesday at 3pm GMT. It will last 45 minutes. We encourage everyone to attend the live webinar, but if you can’t make it, a recording will be available afterwards.

Please click this link to register. If you have any questions, just click the speech bubble at the bottom of the page to talk to us now.

We look forward to seeing you there.

FREE DOWNLOAD: Get your Euro 2016 Cootie Catcher


It’s the one you’ve all been waiting for, obviously. If you’ve not got your office sweepstakes for Euro 2016 set up yet, you’re running out of time. Expedite the process of deciding by printing out our handy cootie catcher.

Here's how the file looks but click below for a handy easy print template
Here’s how the file looks but click below for a handy easy print template


Also, don’t forget to take part in our Quarter Finals prediction poll:

Make your prediction now

TOP TIP: Folding cootie catchers can get a little tasty if you’ve never done it before. Here’s a helpful video for those who, like me, needed a coworker’s help.

5 great polls that housing associations can use right now


If you’re in the housing associations world, you’ll know how difficult it can be to keep your finger on the pulse of your tenants’ community.

More than that, you’re not only expected to provide quality housing and domestic help, but you’re also probably looking to provide all kinds of community building activities.

Asking your tenants what they think is a really important and a very good way to build a feeling of community spirit and to raise the ambitions of people who depend upon your association to help them.

Read More

How hierarchy is hampering your business (and what you can do about it)


Hierarchy is a horrible word and largely a horrible idea. But it’s one that we have accepted very easily.

At one time or another, you’ll have found yourself in a scenario where there is a person telling you what you ought to be doing or how you ought to be behaving.

Now remember exactly how you felt when you were in that scenario. Probably quite frustrated.

Read More

Digital 2016: the digital economy in Wales by numbers


This week, polls were run at Wales’ premiere tech conference, Digital 2016. Over the course of the two day conference (June 6 and June 7 2016) thousands of responses were added to the polls across a range of questions from social media to e-security to running a business.

We broke down some of the most interesting stats and compiled them into this infographic about the digital economy in Wales.

To see the infographic, click read more.

Read More

Digital 2016 Feedback


We hope that you have enjoyed the Digital 2016 experience. This year’s event has seen an increased focus on the creation of business opportunities and on the showcasing of Welsh digital capabilities, which we hope you have found beneficial.

The organisers of Digital 2016 would love to hear what you thought about the event. Please choose the relevant poll. It will take no more than 3 minutes and is so valuable to the running of future events.

For speakers

For sponsors

For exhibitors

For youth delegates (Under 30s)

For delegate

We hope that you have enjoyed using doopoll to take part and have your say. You can create a free doopoll account and start benefitting from live, honest feedback with your audience by clicking here

Custom poll URLS – If you shorten it, they will come…


Today we’ve launched custom poll urls! No more using bit.ly to make it easier for your respondents to get to a poll, every poll now comes with an auto generated short-url that you can change to be anything you like! Just head into poll settings and type a unique url.

Setting a unique poll url
Your custom url is also displayed on the live results screen to enable more of your live audience make their voice heard.

Live results - short url

See it live at http://dpll.co/myawesomepoll

4 polls for customer feedback


You know that there must be a million different ways to run polls that you can use to get customer feedback. But what exactly would you ask?

Well, here are four polls that we’ve made for just that. You can create these polls by clicking the big green button next to each.

Product line review

So you’re rethinking your strategy and your product line. Whether it’s services, digital products or something tangible, this poll has all the questions you need to get your customer’s feedback and make good decisions about the future.


  • In the last six months, have you bought a product or services from us?
  • Which of the following interests you most?
  • How happy are you with the products and services we currently provide?
  • How much do each of the following matter to you when considering a new product?

Create this poll with 1-click

Take a closer look at the poll

Customer satisfaction

Sometimes, you just want to run a quick customer satisfaction poll. Maybe send it out by e-mail whenever someone purchases your product or you finish delivering a service to them? Easy as that, you’ll have a bunch of data to feedback into your whole business.

It never hurt anyone to learn how customers feel about their business, right?


  • How satisfied are you with the service you received from us?
  • What is the one thing we are really good at?
  • Rate us for the following things (left is poor, right is good)

Create this poll with 1-click

Take a closer look at the poll

Our branding project

Going through a rebrand? Wouldn’t it be useful to have some data about how people outside the business see your brand? Maybe they see it as fun but you want them to see it as serious. There’s only one way to find out.


  • What is the one word you would associate with our brand?
  • How much do you like our current logo?
  • How much do you agree with each of these?

Create this poll with 1-click

Take a closer look at the poll

How did I do today?

This is the simplest question you can ask. Duplicate this poll for everyone in your business and encourage them to add a link to it in their e-mail signature. Gathering feedback on a particular employee’s service to your customers is invaluable: it provides a chance to train them better or to reward them for their good service.


  • How happy are you with the service I provided you today?

Create this poll with 1-click

Take a closer look at the poll

Thought of a really good poll that should be in this collection? Definitely get in touch with us.

Finding a submarine: could a crowd find a needle in a haystack?


Can a crowd of experts make a decision better than individuals? We think the following story offers a good answer.

This story is just too good to believe. I read it in James Surowiecki’s Wisdom of Crowds but it’s actually told originally by Sherry Sontag and Christopher Drew in their book Blind Man’s Bluff.

At the end of 1960s, an American submarine disappeared while heading back to port. The Navy knew only the submarine’s last reported location and the time it made last contact.

So the Navy starts to search an area of the ocean. They search for it across an area of 20 miles. And the ocean’s deep. So they’re really just looking for a needle in a haystack.

Read More

A quick history of: rock, paper, scissors


If you’re not familiar with this game, you’ve been living under a rock. Ha! No, but seriously, rock, paper, scissors is a game that we probably all played before we knew how to spell the word scissors.

As kids in the playground, you decide who gets to go first using this game. It’s used to make a choice about who has to do a task no-one wants to undertake. It’s used all the time.

But I bet you didn’t know that it’s old. REALLY old.

Read More

6 great poll ideas for this week

Poll Prompts

Many who already know the benefits of using a poll, find it difficult to think of ways they could ask people useful questions day to day.

It’s the same thing as starting a conversation with a stranger: how do you choose a subject when there are so many to tackle?

Well, here are six suggestions that you can use this week.

Read More

What would a democratic internet look like?


99% of us would agree that democratic society is a good idea. So how do we build an internet that embraces this noble thought?

Before we get to how we can do make tech more democratic and what that looks like in practice, let’s go back to 1989.

Party like it’s 1989

A turning point in modern history, the last year of the 80s was the year that saw a PR disaster lead to the fall of the Berlin Wall.

A man called Gunther Schabowski had a terrible day at the office when he famously miscommunicated a communiqué from the ruling party of East Germany and announced that people would be allowed to pass through the border between East and West right away.

And the wall came down when people began to storm the border peacefully. What a night!

Tim Berners Lee
Tim Berners-Lee at his computer

But over in Switzerland at the same time, Tim Berners-Lee was pulling together pieces of technology that had already been available for several decades into an array which later became the internet as we know it.

Isn’t it interesting to you that in the same year as half of Europe began its journey towards democracy, a man in Switzerland invented the internet?

Since 1989, democracy and technology have been on parallel and sometimes intertwining paths.

But what’s a democracy really?

Pollsters agree. People feel less and less enthused by politics. By most metrics, the public is increasingly uninterested in voting or participating in what is seen as a democracy.

But is the ability to cast a vote every four, five, seven or in some places nine years the extent of what a democracy is?

We don’t see it like that. At it’s most basic, democracy is another way of saying, “the rule of the people.”

35,000 opportunities daily

It’s difficult to put a number on it, but one of the most convincing estimates of how many decisions an average person makes daily places the number at around 35,000.

Of course, many of those decisions are as basic as sit or stand. Many of the decisions you make have a significant impact on the world:

Jeans or chinos? Trivial right? Well, if you choose chinos, you’re indirectly affecting the lives of denim manufacturers in Bangladesh. They will have to deal with a marginal surplus of their ready made garment sector which was worth $173.82 billion in 2014.

This is a tiny choice and realistically, your impact as an individual is negligible. But it’s a democratic process – you’re voting with that lovely leather wallet. (Unless you boycott leather – in which case, you’re making another democratic choice that affects another huge global industry).

If it’s night on impossible to avoid participating in democracy while you’re getting dressed, imagine how you’re embracing democracy in a meeting scenario or when you pay duty on a flight to some exotic location.

Who’s already embracing democracy in tech?

Well, let’s start with Medium.

I’ve worked with WordPress almost since it began. Blogging tools are great because they give you the ability to express your ideas.

But what they don’t do is provide you with an audience. And if you’ve ever tried to build an audience online, you’ll know how difficult it is.

If you don’t have an audience, you’re not really exercising free speech, you’re shouting into a void.

Even WordPress’ own platform which allows you to access a potential audience can’t nearly compete with Medium’s ready made audience of millions. All you need to do is tag your story with a relevant tag and it’ll be presented to the internet by one of Twitter’s co-founders @ev.

Or how about Airbnb?

Hotels are great. I can stay in the Hilton in Tallinn and have much the same experience as if I were staying in Abu Dhabi.

But that’s not necessarily democratic. A large part of democracy is the ability to express yourself and find people who think similarly.

Airbnb creates a place where you can find people who think just like you. You can choose to stay in a yurt or a castle. Minimal room or cluttered? Whatever represents you best. Also, choose from a variety of price points.

Maybe even make a life long friend. Airbnb creates a marketplace for the right to express yourself.

How much more democratic can you get?

So how do we make tech more democratic?

We think that there are really three important things that people wanting to embrace democracy in their tech need to do.

  1. Encourage collaboration
  2. Encourage dissent
  3. Encourage transparency

Encourage collaboration

In Norman Johnson’s famous maze experiment, he offered individuals the chance to wander freely around a digital maze that he had created trying to find the exit.

Norman Foster's famous maze experiment
When they completed the maze, he offered them another go. Only this time, he would be counting their steps. Individuals managed an average of around 34 steps to find the exit.

Then he pooled all of the journeys and made an average best course. When he did this, he found that the number of steps it took the group to find the exit fell massively to 13 steps.

Quite an improvement! And all because Johnson simulated a democratic mechanism in his maze.

Crowds generally decide better than individuals.

Take a look at Unbound where people are collaborating to make choices on which books ought to be published and which ones would do better in the drafts pile.

Or Wikipedia where you can have a hand in collaborating on the most comprehensive and democratic text book ever produced.

Encourage dissent

We’ve told the story before but dissent could have saved an American company millions of dollars when they were opening a store in China.

The company has a culture which discourages employees from saying that there’s anything wrong with the company itself. So when they called in their five leading project managers to ask whether their flagship Chinese store would open on time, what do you think happened?

The executives feared losing their jobs so much that they didn’t want to tell their board of directors that it was obvious the store opening would be delayed.

In parallel, the company attempted an experiment. They allowed every employee to have an anonymous vote on the outcome of the question: Will we open our new store in time.

In this case, 9 out of 10 people who had experience of the project said: Nope. We’re going to be late.

And when they were late, the company probably felt a little silly to have not listened when their staff dissented.

Actually this transfers well to tech too.

Zara are well known for embracing dissent. The company doesn’t over manufacture stock. Instead, they allow store managers around the world to report on what is and isn’t selling in real time using mobile devices. In a central office, Zara is making really wise choices about what to manufacture and what to halt. All because they allow their managers to dissent.

Likewise, Reddit is responsible for some truly incredible feats in dissent. Several years ago, Reddit surfaced a video of a father beating his daughter in her bedroom. The story became front page news around the world. And why? Because the father was a prominent American judge abusing his daughter. Reddit gave its users worldwide a chance to dissent by exposing hypocrisy by a government official. Justice was served.

Encourage transparency

In another famous experiment, Solomon Asch showed participants two cards. The first card had a single line on it. The second had three lines of different length on it.

Solomon Asch's three lines experiment

Asch asked participants in the study to make a guess at which line on the second card matched the card on the first.

He asked them to do this in private initially. And then he made everyone in the group say their thought out loud.

Interestingly, in the group activity, 75% of people chose a line which was obviously longer or shorter than the test line.

Why? Because only one person of the eight in each group was a real participant. The other seven were actors who had all agreed to give the incorrect answer to see if they could make the real participant agree with them.

In reality, authentic participants got the answer wrong only 1% of the time when the group was removed from the equation.

But now we can see: transparency is vital in democratic choices. If you hide vital pieces of information, people choose badly.

That’s why a company like Skyscanner is so great. Previously, to book a flight, you could call a travel agent who might give you the best value flight – or they might give you the one that paid the best commission for them. Skyscanner allows people to do a simple search from their browser and see immediately all of the prices charged by all the airlines. Transparency facilitating better decisions for the people.

How will you embrace democratic ideas?

Democracy is easy – but you’ll have to choose to embrace it.

In your day to day life, think about the processes and your interactions with technology and ask yourself:

  1. How can I encourage collaboration?
  2. How can I encourage dissent?
  3. How can I encourage transparency?

I think you’ll find the answers aren’t as lofty as you might imagine.

Shuttle Challenger: Does over confidence impede decision making?


In 1986, a watching world was rocked as the Space Shuttle Challenger suffered a catastrophic event just over a minute into its flight. All members of the shuttle’s crew, including a school teacher, died.

Allan McDonald, an engineer from Morton Thiokol, watched on with his colleagues from the NASA control room as the shuttle exploded.

And yet, shocked as he was, he was not completely surprised. Only the evening before, McDonald had refused to sign off the launch recommendation because of safety concerns.

Read More

Join our Enterprise Sales team: Sales Co-ordinator position (Cardiff, Wales)


doopoll, is a decision making platform that enables action from consensus. Earlier this year we were named the Sir Michael Moritz Tech Startup of the Year. We’re a fast growing startup, and are looking for a full-time, well connected Sales Co-ordinator to work alongside our Head of Enterprise.

Our ideal new team member is multi-lingual, self motivated and creative, with experience of supporting the sale of digital products or services to blue-chip, enterprise level customers across the UK and Europe. You’re likely a specialist, within a specific industry, and able to point towards successful relationships with the market leaders in that space.

We are more excited about what you could be than what you are right now; we are hiring for trajectory above and beyond experience. That said we are hiring doers; you need to show you’re proactive and get stuff done, not that you can talk a good game.

As one of the first hires into our Enterprise Sales team, we’re looking for someone who could potentially become an Account Director, responsible for direct sales themselves in future.

The job will be based in Cardiff, but you should expect to be out and about from time to time, collaborating with the Head of Enterprise on pitches, demonstrations and events.

Essential Requirements

  • Industry specific sales support, with market leading customers
  • Diligent and organised, go-getter
  • Doer
  • Fluent English speaker

Bonus Requirements

  • Fluency in European languages; the more the merrier
  • Experience supporting the sale of digital products or services
  • Experience selling multi-lingual applications / platforms
  • A passion for learning in general. Not afraid to start sentences with “Why does…”

We value diverse backgrounds, cultural experience and fresh perspectives

If you would like to know more, please email steve@doopoll.co introducing yourself, and specifically, why you think you could be what we’re looking for. It would also be useful for you to detail your three career achievements to date that you are proudest of. From there, for successful candidates, we’ll arrange a first round interview for Monday 16th May.

Join Our Product Team: Meteor Core Developer Position (Remote)


This position has been filled, however we love hearing from developers who want to work with us. Get in touch if you think you could bring something unique to our product team.

doopoll, is a decision making platform that enables action from consensus. Earlier this year we were named the Sir Michael Moritz Tech Startup of the Year. We’re a Meteor based startup, and are looking for a full-time core developer with production level Meteor experience to join us as we scale the service, and develop new features.

Our ideal new team member would be self motivated, eloquent, and creative, as well as being a competent developer. The ability to think creatively, express ideas, and solve problems, are more important to us than experience on paper.

As one of the first outside hires into our product team, we’re looking for someone who could potentially lead a team in the future.

The job will be remote, but you would need to be available during 0900-1700 GMT (or at least a portion of that).

Essential Skills

  • Production level Meteor experience (Blaze / Flow Router / MongoDB)
  • Good communicator
  • Fluent English speaker

Bonus Skills:

  • An appreciation and passion for good user experience
  • Experience with React
  • Experience building multi-lingual applications
  • Experience with accessibility
  • Experience building API’s and integrations for Meteor applications
  • The ability to speak another language than English, or the motivation to learn!

If you would like to know more, please contact us, introducing yourself, and why you think you could be what we’re looking for. It would also be useful to see your Github account, experience, and any relevant projects you’ve worked on. From there we’ll arrange a time to have a virtual coffee together.

Are colleges pressured into rigging admissions?

Interesting Links

In an article last year entitled ‘One in Four Colleges Say They’re Pressured to Rig Admissions’, polling data indicated that a significant number of American college admissions officials haven’t always been able to decide independently.

According to Bloomberg, the poll asked officials at 400 American colleges the following question:

Do connections matter more than a carefully curated résumé?

The response is quite scary for those of us who believe that it’s not who you know but what you do. Those polled responded that they had “been nudged toward ‘accept[ing] an applicant who didn’t meet [their] school’s admissions requirements because of who that applicant was connected to.'”

Perhaps more worrying though is that the nature of the polling may have underplayed the problem itself:

These figures are self-reported. Just as with polls that ask people if they have ever done drugs or cheated on their spouse, it’s possible that more people have lowered their standards in the interest of nepotism than are willing to admit it in a survey.

One of the central ideas of doopoll is that people will respond more honestly when there is no fear of judgement from their peers or employers or those above them in a hierarchy.

In this instance, you have to wonder: if there was a bigger emphasis on anonymity in this study, would we have a better idea of who was favouring family over merit?

Read more here

What can we learn from prediction markets?


What do Google, Pfizer, HP and France Telecom all have in common?

Besides being hugely successful, they have all seen the benefits of opening up their decision making to more than just the board of directors. Every one of the above companies uses some kind of prediction market to help them make better decisions in their companies.

Read More

How do I use doopoll for education?

Poll Prompts

We love education. A lot of us are the product of a great educational experience growing up. Of course, there are other things that make up a person’s character and abilities, but education is certainly very important in doing that.

But we also remember sitting in classrooms and lecture theatres late afternoons feeling lethargic and thinking about what we’d do when we walked out of the school gates or finished our seminars.

And pity the poor teacher who must keep his or her students engaged. What can they do?

Well, we have some suggestions.

Read More

doopoll wins ‘Sir Michael Moritz Tech Startup of the Year’ Award


We accepted the prize at the ESTnet awards 2016
We accepted the prize at the ESTnet awards 2016

We are very happy to have won the Sir Michael Moritz Tech Startup of the Year award at the ESTnet awards 2016. The award named after Sir Michael Moritz, one of Wales’ most successful entrepreneurs, highlights the success of young Welsh companies who are already making an impact on the UK technology sector.

Thanks to ESTnet for organising the awards, to our generous hosts Capital Law who provide us with incredible legal advice, and to the judges who chose to recognise all of the hard work that has gone into the last year.

How empathy can have huge impact on teams


Recently Steve sent me this article about how teams at Google are built and I just wanted to share some of my favourite parts of it with you.

The article from The New York Times is a great example of some of the problems that people have in teams and it also offers some very practical ideas for solving those.

Probably the best place to start is this description of Julia Rozovsky’s study group at Yale:

Read More

How you can avoid the tyranny of choice


A couple of weeks ago, I had agreed to meet some friends of mine at a restaurant for lunch. I had eaten at the same place once before and thought it was a good place. When my friends arrived, we sat down and looked at the menu and for the next 15 minutes, barely anyone spoke.

Why? Well, because we were suffering. We were victims of our own good fortune. The menu was two sides of A3 sized card. On both sides, there were dozens after dozens of wonderful looking options for a quick lunch.

In the end, I chose the thing that I had had on the previous occasion. Not because I’m a creature of habit but because I felt blinded by the multitude of my available options.

Ever been in a similar situation? You’re not alone.

Read More

Link: 5 great questions you should ask your customers

Interesting Links

Good Question–“What could our company do to serve you better?”

Great Question–“What is the one thing none of your vendors do that you wish they would?”

Inc.com has compiled a list of interesting questions that they think you should ask your customers. Some of these are gold! Imagine the advantage you’d have in your industry/community if you had the answers to some of these.

Better get asking!

See more here

6 ways you can maximise your engagement


So you’ve got a great poll and it’s ready to go. Well done! What next? How do you engage your audience?

It’s not always easy to get people to participate and so we’ve put together a list of different ways that you can get people to engage with your poll.

Here’s just a few ideas.

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February product updates


I’ve heard some people don’t like January. Not me. I love it. The new year is a blank book, and January is the first scrawl of what will be this year’s story.

This is the first monthly mailer from the doopoll product team; a brief run through of what we’ve added to doopoll in the last month, and a chance for you to influence our future development.

In January we released two major new features:

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Why is your business doing what it is doing?

Poll Prompts

Why do we do what we do? That’s a big question. But it’s an important one to ask yourself.

And especially if you’re running a business.

If you don’t understand why you are doing what you’re doing, it’s very difficult to keep focus. And when you lose focus, you’ll quickly start to lose money and morale.

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What would encourage you to be more innovative?

Poll Prompts

In post-War Japan, there was a problem of efficiency. And so lots of people began to think about how businesses, organisations and society itself could become better and move away from a recent dark history.

And Kaizen was born. Kai (to change) + Zen (good) is a strategy for surfacing positive change even from the lowest levels of a hierarchy. It was incredibly effective and is probably partly responsible in the economic miracle that they lived through as a nation in the second half of the 20th Century.

But Kaizen is just one approach to improving the quality of a culture. In offices everywhere, in social groups, in government, there are people considering how to let the best ideas come to the forefront.

What are some questions you can ask to begin this process?

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Why aren’t people coming back to our hotel?

Poll Prompts

Your hotel is a beautiful one in a wonderful setting. Until recently, everything was really great and you loved walking through the lounge to see guests happily relaxing or discussing projects if they were on business trips.

But then something changed. Your stay rates plummeted and all of a sudden your lounge feels pretty echoey.

What should you do?

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Why do we overthink decisions?


You know that feeling that you get sometimes when making decisions? It’s the feeling of disappointment with a decision that you made after thinking about it a lot. Usually, the disappointment comes not from the outcome of the decision but the realisation that you knew you should have made a different choice. 

Well, don’t worry too much. Neuroscientists say that there could be a good reason for that.

Read More

The Nordic Embassy

Interesting Links

We love this video essay by Hugo MacDonald, former Design editor at Monocle. Democratic thinking needn’t only be something that we put into our decision making. The Nordic nations consistently demonstrate how making every voice heard can produce wonderful and surprising results.
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Where does feedback fit in to your strategy?


Hundreds of teams (maybe even yours) have already been using doopoll to gather information from their people to help in decision making.

But when you’ve realised just how valuable this information can be, what are the practical steps that you need to take to make the most of the information you’re getting from your polls?Read More

Now you can use doopoll in Welsh or in French


We’re so thrilled to be able to show you doopoll in the Welsh and French languages. Here’s why:

  • 2 out of 3 of the founders speak Welsh
  • 3 out of 3 founders speak a good level of French
  • We are based in Cardiff, the capital of Wales
  • We all met for the first time in Wales
  • Many of the ideas behind doopoll originated from French thinkers
  • Dozens of people have asked when they’ll be able to use doopoll in other languages

Good news! Now you can. Just select Welsh or French on the dashboard and all buttons, labels and messages will change instantly.

We’ll be adding more languages very soon. If you want to see doopoll in your language, let us know. Tweet us @doopoll or e-mail marc@doopoll.co.

Rydym wrth ein bodd i allu dangos doopoll i chi yn y Gymraeg a’r Ffrangeg. Dyma pam:

  • Mae 2 allan o 3 o’r sylfaenwyr yn siarad Cymraeg
  • Mae 3 allan o 3 o’r sylfaenwyr yn siarad lefel dda o Ffrangeg
  • Rydym wedi ein lleoli yng Nghaerdydd, prifddinas Cymru
  • Rydym i gyd wedi cwrdd am y tro cyntaf yng Nghymru
  • Mae llawer o’r syniadau y tu ôl I doopoll wedi tarddu o syniadau meddylwyr Ffrengig
  • Mae dwsinau o bobl wedi gofyn pryd y byddant yn gallu defnyddio doopoll mewn ieithoedd eraill

Newyddion da! Rydym wedi ateb y gofyn. Dim ond ichi ddewis y Gymraeg neu Ffrangeg ar y dangosfwrdd a fe fydd pob botwm, label a neges yn newid yn syth.

Byddwn yn ychwanegu ieithoedd eraill yn fuan iawn. Os ydych chi am weld doopoll yn eich iaith, gadewch i ni wybod. Trydarwch ni @doopoll neu e-bostiwch marc@doopoll.co.

Nous sommes ravis de vous présenter doopoll en français et en gallois. Pourquoi?

  • Car 2 sur 3 des fondateurs de doopoll parlent gallois
  • Chaque fondateur possède un bon niveau de français
  • Nous sommes situés à Cardiff – la capitale du Pays de Galles – où nous nous sommes rencontrés pour la première fois
  • Les philosophes français ont été une source d’inspiration au projet
  • Plusieurs personnes nous ont demandé quand il serait possible d’utiliser doopoll dans d’autres langues

Eh bien, maintenant, vous pouvez! Il vous suffit de sélectionner « gallois » ou « français » sur le tableau de bord, et les paramètres seront modifiés de suite.

On ajoutera des autres langues dans le mois à venir.. Si vous avez hâte d’utiliser doopoll, faites-nous signe! Envoyez un tweet à @doopoll ou un courriel à marc@doopoll.co

Conference Report: Adventures in Big Data


Today I attended Wales’ first national event for people involved in the visitor economy who are interested in learning more about digital big data. Entitled Adventures in Big Data, the day was intended to inform and inspire and, from a personal point of view, it most certainly did.

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Duplicate a poll


If you’re like a lot of our users, you’ll find that you often need to ask a set of questions over and over again.

For example, we often get asked:

  • How can I send out an employee review poll every month? Do I have to make it again each time?
  • Do I really need to add all the same questions to ask people what they thought of the performance the other night?
  • How can I get feedback on the patient care from people who are well enough to go home?

Well, we hear you. It’s not convenient to type the same set of questions over and over again. Sometimes, you just want to be able to click duplicate each week or each month and be done with it.

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Custom Logos with Themes


Happy Friday!

It’s that time of the week when we try to push out a small feature update and this week, it’s time for a feature that loads of you have requested.

Now your polls can have custom themes with logos set on a theme by theme basis. No more annoying your co-workers by changing your team logo every time you start a poll for a new project. When might you use this?

  • Got a promotional campaign you’re running? Use the campaign’s logo instead of your organisation’s without affecting any other polls
  • Doing some client work and just need to make a decision for them using their brand? No problem.
  • Probably a million uses we haven’t thought of yet

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How to ask a better yes/no question


It’s the simplest question in the world, right? In fact, so simple that I didn’t even notice I was asking one in the first sentence.

Despite being very easy to ask, yes/no questions aren’t always that straightforward. There’s a lot going on in those two options.

— Where can a question with so few options go wrong? people often say

I’m glad you asked.

Know what you’re asking

I remember someone telling me that they had been involved in a recent consultation over the question that should be asked in a political referendum.

The thing that people were being asked to do was to decide whether a country should become independent.

Or wait. Was that what they were being asked?

There was a lot of confusion. Some said that the country would become independent immediately after the result of the referendum. Some people said that the country should begin the process of becoming independent after the referendum. Some people said that the country should just be indicating that they want to become independent.

But ultimately, someone had to put all of those varying desires into a simple question. And as we’ve already established, it’s easy to ask a yes/no question.

  • Know what you’re asking your respondents to give an opinion on
  • Make sure that you are clear about what the question is really asking
  • Phrase questions in simple language

Avoid double negatives

Should we avoid not using double negatives? That is the question!

Ugh. What’s the answer?

Double negatives are confusing for everyone. No-one likes to write them and no-one likes to answer them and yet it’s the nature of the human brain to overcomplicate stuff.

If you haven’t heard of a double negative before, let me break it down for you.

  1. A positive question: “Should we use double negatives?”
  2. A negative question: “Should we avoid using double negatives?”
  3. A double negative question: “Should we not avoid using double negatives?”

It’s probable that your brain read question 1 and question 2 pretty easily. That’s because they require you to cope with a maximum of two changes in your perspective.

However, add another negative into the question and your brain begins to overheat.

Written a double negative? Think: what’s the positive form? Then take that positive and you’re likely to have a simple version of your double negative.

In our example above, question 3 and question 1 ask the same thing but question 1 does it in a simple way.

  • Avoid switching the logic of the question too frequently.
  • You can mix positive and negative statements
  • Just avoid a double negative

Give clear choices

One final problem that people run into with yes/no question asking is the labelling of the question responses.

In doopoll, we create Yes and No options for you be default. However, it’s really useful to elaborate on these very briefly.

For example, I recently used doopoll to ask my social media followers what they thought about a bill passing through Parliament at the moment.

The question I asked said: ‘Do you know about xyz?’

While a simple Yes and No would have done quite adequately, it helps a respondent to answer more efficiently if I set the tone to be an active one instead of a cold hard polemic.

Instead of just using Yes and No, I used:

  • Yes, I do know about it
  • No, I don’t know about it

— Uhh… What’s the difference?

Well, logically: no difference. But in terms of setting the tone, allowing a user to specify an answer with ‘I do’ or ‘I don’t’ allows for much quicker identification with the question.

Plus, you’re offering a different way for a user to answer. Not everyone identifies with a straight yes/no. Some people will respond more readily with a ‘I do’

So those are our three quick tips on how to ask a better yes/no question.

Did you not think it would be this difficult to not ask a straightforward yes/no question?

We rebuilt our editor


Over the last month or two, we’re been really really busy making it as easy as possible to create polls in doopoll.

We think this is the most useful update yet. Now you can get responses from your audience and make decisions together in a lightning fast process!

Take a look at the video below.

Polls vs Surveys


If there’s one question we get asked a lot, it’s this one:

Why would I choose doopoll when we already use [insert your own choice] for our surveys?

That’s a good question. And it’s got an answer that’s way more straightforward than us trying to persuade you of all the reasons that doopoll’s better than XYZ.
The answer is that: polls and surveys just aren’t the same thing.

What’s the difference?

Let’s start by taking a look what IS the same.

  • The main aims of both polls and surveys is to get information from an individual or group of people
  • Both have different kinds of question
  • Both are pretty established formats

Aside from those things, there are a large number of differences between polls and surveys. Both are really useful when they’re in the correct context.

When to use a survey

People generally opt to use a survey when:

  • They’re looking for in depth, and often text based, information
  • They need to get qualitative feedback on a topic

Sounds pretty great right? But before you fire up your survey provider’s website, think about the following drawbacks of using a survey:

  • Surveys rarely get you easy data – you’re always going to spend a large amount of man power trying to work out what they data says
  • Surveys take a long time – for a survey to get a good amount of data, you’ll need to leave it online for a few days or maybe even longer. Think: do you really have time for that?
  • Surveys are dead loops – once you’ve sent your survey out to your audience, it’s very difficult to change anything about the questions you’ve asked and it’s almost impossible to add new questions. That’s because survey providers mostly need you to refresh your page in order to see changes to the survey. Your users probably don’t ever think to do that
  • Surveys are unspeakably boring – think: when did you last enjoy doing a survey?

What’s the alternative?

Hey, that sounds pretty awful! I don’t want to lose people for those reasons.

We feel you, don’t worry

If those three things put you off, you’re probably better off with a poll. With doopoll, you’re getting all of the good bits about surveys without any of the downsides. Our polls trump surveys because:

  • You get clear, visual feedback – As soon as people begin answering questions in your poll, you can see how it’s going on the Live Results view of your poll. Simple!
  • You get decisions quickly – Polls are way better than surveys because they’re so easy for respondents to fill out. That means you’re probably going to get way more responses, way faster. We find that people using doopoll to make decisions get 10x the number of respondents
  • You can edit the poll – No more awkward misspellings, no more sending out supplementary e-mails asking users to log back on. Everything with doopoll is live – you don’t ever have to lose data because of a technicality

Got some more questions? Give us a shout on support@doopoll.co and one of our team will get right back to you.

Want to give us some feedback? We’re prepared a really short poll. Right this way!

How one company could have saved money by encouraging dissent


UnknownI heard this story the other day on the hugely entertaining Freakonomics podcast. That’s available on iTunes. If you like great stories and weird facts about thinking differently, I heartily recommend it to you.

But read this first.

This story is about an American company. They are launching their first store in China. And this company has been preparing to do the launch for five whole years.

The launch is a massive project because China is a huge market. Get things right there and you could take a company to a whole new level.

The only thing is: to say something negative about the company or show dissent is not accepted by the management. They don’t like it.

In companies that either punish their employees for dissent or where there is a perception among employees that their valid criticism will be perceived as damaging to the company, much of the useful information which could indicate problems in the business’ future is lost due to intimidation.

The launch of the new store in China has been managed by seven teams and at the top of all those teams, there is a leader who is responsible for managing a particular part of the launch.

The heads of the company call these seven team leaders into a meeting and ask:

— Are we on track to meet our target of opening next month?

Intimidated by answering to their employers, each one of the seven says:

— Yes, we’ll be able to open next month.

Wisdom of the crowd

At the same time, the company opens an internal market in which every employee has an option that they can place on the outcome of the process to answer the question:

Will we open on schedule (next month)?

Unlike the market at large, insider trading is encouraged. They say that to have more knowledge about the company than everyone else making a bet is fine.

And so they place their options.

  • 90% of employees say: NO – we won’t open on time
  • 10% of employees say: YES – we will open on time.

Unsurprisingly, the 90% of employees prove to be correct. The company’s hostile reaction towards dissent has caused them to believe a myth that 90% of its staff knew to be wrong. Either from gut feeling or insider knowledge.

That myth could have cost them a lot of money. Think of all the contractors they had probably employed based on the idea that the store would be ready. Think of all the sales they probably lost.

So what’s the lesson here?

Our experience of corporate cultures is that those who do not encourage or facilitate dissent from knowledgable voices in the crowd actually harm themselves.

The reason for this is that while management are very good at running a business, often they are not fully aware of what is happening on the ground.

However, the traditional model does not allow for anonymity and when anonymity is not assured, the worry of an employee is that they may lose a job for saying something which contradicts the opinion of an employee.

doopoll removes this worry. We built our whole platform with anonymity in mind. It is impossible to link a response to a looper (respondent). Even with full access to the database, we cannot see who has answered what.

Imagine the time, money and trust the company mentioned above could have saved if they had used doopoll, instead of an intimidating, face-to-face style of decision making.

doopoll could potentially have saved that company millions of dollars.