5 minsSkill level
Customer satisfaction and revenue are linked. When you measure and manage customer satisfaction, you can expect to see revenue growth and increased retention of customers.
It's easy to say that customer service and satisfaction are important, but just how important are they? Well, research shows that 76% of consumers see customer service as a test of their value to a brand. Even more important: 56% of millennials have switched brands because of dissatisfaction with customer service.
When you lose customers due to low levels of satisfaction, you're going to get hit hard twice: once when you're losing the revenue a customer adds to your bottom line and again when you're increasing your marketing spend to win them back.
Using doopoll you can:
Start by creating a simple customer satisfaction survey. There are some really well tried and tested questions that you can use if you're not sure what to ask. For example, "How likely would you be to recommend our company to a friend?"
Take a minute to make a list of the most important moments in your customer's journey with your company. For example: buying a product, filing a customer service enquiry, making a payment.
Using the list you just wrote down, be sure that you send your customer satisfaction survey to your customer in a seamless way. Sending a receipt/invoice? Add a link to your survey into the email receipt. It doesn't have to be a separate email each time. Make it as easy to respond as possible!
Review the responses you're receiving on your survey using the built in real time reporting functionality and make sure you're tracking the improvement.
Through our Zapier integration, doopoll can connect to over 1500 other tools that you already use such as Salesforce, Mailchimp and more. Set up your tools to send a customer satisfaction survey automatically.