Pricing sensitivity survey template

Free survey template

Survey Template
  • Time to complete

    5 minutes

  • Survey includes

    7 questions

  • Great for

    Product/Marketing Teams

  • Get started for free
  • No credit card needed

Why is the Pricing sensitivity survey important?

Pricing is a problem for a lot of people who run businesses. How can you set your prices at a level high enough to have a sustainable business but at a level that means your service or product is attractive to customers. This poll asks some questions based on Peter Van Westendorp's model.

Here's a really great article on how to use this model.

Questions included in this survey

Please rank the following features according to their value to your business

List out a series of the key features as options. Allow people to give you an overall indicator here.

Please rank the following features according to their value to you personally?

Now you want to get people to tell you what they would value about using this in their day to day. That matters because they'll be the advocates to the person who holds the purse strings.

What are the main obstacles for you signing up to a service like this?

It's not strictly to do with pricing but this can give you an indicator of how people are assessing your product. If price isn't a factor here, you can weight the rest of the questions accordingly.

The next four questions ask people for price points that they would find the product to be expensive, low quality, on its way to expensive and also a good value. It's finding the sweet spot among the middle of all the data that you'll get the most value for using this survey template.

At what price would you consider the product to be so expensive that you would not consider buying it?

At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good?

At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it?

At what price would you consider the product to be a bargain—a great buy for the money?


Expert advice

Pricing sensitivity survey and question tips

  • Pricing is a tough thing to nail. Make sure you use this survey regularly to ensure that you're getting on top of it. People's perceptions of value change over time.

  • Always use other data sources as well as survey responses when making pricing decisions. Surveys can tell you a lot but you might miss out on crucial insights and gut feel insights if you only look at the explicit data.

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