Customer Satisfaction (CSAT) survey template

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Why is the Customer Satisfaction (CSAT) survey important?

A lot of people will start their work around customer satisfaction by using a Customer Satisfaction (CSAT) survey template. The reason for that it is just so simple.

CSAT is a simple customer satisfaction question which focuses on satisfaction with a product or service. 

Unlike the Net Promoter Score (NPS) survey, there’s no complex calculation. Customer Satisfaction (CSAT) is a survey that simply asks respondents a question like ‘How satisfied were you with your purchase today?’ It offers a scale like 1-10 or 1-5. Therefore, it’s much less rigid a methodology than the NPS. 

But don't let simplicity fool you. In our guide to customer satisfaction, we explain how you can build this into your customer satisfaction lifecycle. This is an easy win and will give you some key insights into where the customers in your cycle are becoming dissatisfied. 

For example, do customers lose interest after 30 days since purchase? Should you be doing something to encourage more usage after 90 days? 25 days to renewal – how satisfied are they? 

Expert advice

Customer Satisfaction (CSAT) survey and question tips

  • For more ideas on how to keep your customers satisfied, check out our guide to customer satisfaction here

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